A ‘concept’ is a philosophy, an attitude, a course of thinking, an idea or a notion relating to any aspect of divine and human creations.
Radio programming and advertising peaked during the 1930s and 1940s.
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19. Evaluation of advertising or advertising effectiveness refers to the managerial exercise aimed at relating the advertising results to the established standard of performance and objectives so as to assess the real value of the advertising performance. Advertising helps in providing various information about the advertising firm, its products, qualities and place of availability of its products and so on. It helps to create a non-personal link between the advertiser and the receiver of the message. RADIO ADVERTISING
WEAF of New York is credited with airing the first paid radio commercial in 1922, advertising an apartment complex. The improvements in Facebook’s advertising platform are helping marketers to reach their audience in ways that often aren’t possible through other channels.

With 819 million monthly active mobile users on Facebook -- up 51% from the previous year -- it's also clear that the market approves of the changes Facebook is making, with it's share price having increased to $40. You never actually win anymore, but are always questing, gaining new skills and resources along the way and continually seeking the next challenge. (Tweet This Fact) 3) You’re more likely to survive a plane crash than click a banner ad.

• Tobacco advertising continues to make false claims in ads.

Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. If you continue browsing the site, you agree to the use of cookies on this website. (Tweet This Fact) 2) 63% of consumers need to hear company claims 3-5 times before they actually believe it. 1) Advertising has existed as far back as 3000 BC! Production orientation Characteristics: Produce as cheaply as possible Keep prices low “People will buy anything as long as it’s cheap enough” Example: governments – NHS and education sectors. This presentation was used for a 2nd year Marketing module to discuss the history of advertising. In any walk of life, thinking precedes doing; the way of thinking that determines the very course of action. 1941-1950 Recap • Much of 1940s advertising was related to the war effort. This evolution exercise is also known as advertising research. The next stage in the evolution of advertising was the use of signs as a visual expression of the tradesman‟s function and a means of locating the source of goods. • Radio is the dominant form of mass media. Despite the fact that modern business is changing rapidly and it’s radically different from 10, 20, or 50 years ago, some core marketing concepts have remained the same.

The history of advertising can be traced to ancient civilizations. EVOLUTION OF MARKETING Prof Prashant Kumar Gupta Jain College Of MBA and MCA 2.



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